Is it your dream to have your own business? What do you want to have? What do you imagine yourself running? If you have a knack in making chocolate, you might as well capitalize on that talent.
Once you've started your business, learn how to advertise.
Advertising is a must for every business, however big or small, startup or established. You must know how to promote your business in order for people to know about it.
Here are some ways in which you can go about the promotions the affordable and easy way.
Print Ads
Print advertisements will cost less than going into the broadcast medium. And if you are a small biz and you still can't afford such tool, you can always opt for the print medium. For this purpose, there are many ways in which you can go.
Business Cards.
Carry your business card with you all the time. You never know when you'll meet someone who is looking for what you have to offer. This is a business. So have your cards professionally made. Design a logo and a name that will carry out your brand in the market. Check out Designs-By-Jon.com for logos and design.
Postcards
Postcards can be effective direct mailing piece. But this is advisable if you already are stable and can accommodate the rush of orders that you will be able to get from the responses from your ads. Make sure to captivate you market with your postcards once you tried this route. Get their attention with the design, tag lines and images. And don't forget to include your contact information.
Chocolate Catalogs
Attractive catalogs can be distributed by mail or left for free in certain public establishments. When mailing out your catalog out to people, don't forget to slip in order forms with your sales material. Include photos, the idea here is to make the photos that you will use in your catalogs as delectable as your products really are. You must convince people that your products taste good through the images that you present to them.
Are you ready to go big time? If you have special announcements that you want many people to know about, you can try out large format posters and banners. Make sure to place those ads on places where your target market usually goes. This way, you will be able to tell them what you have in store for them. Make sure that your ads will excite them enough that they will find ways to seek you out.
Free Promotional Gifts
Always give the best to people and they will return the favor by talking about your products to the people that they know. And this will benefit you big time. Word of mouth is so vital to any business. Imagine, you no longer have to resort to spending money for your own ads. People will spread the good news about your product because they like and endorse it.
By always putting your best foot forward, people will learn to like you and what you have in store for them.
In any business, it is important to gain the trust and loyalty of the buying public. And you will only achieve that if they feel that they really are important to you by showing to them that you have their best interests always in mind above everything else.
Go ahead and start out making chocolate as a business. It's easier to promote your business than you think. Watch how others in your field are advertising. What works for them will work for you. Give samples and people will spread out the good words about you.
Chocolate has been around for many years. This was first used by the Native American civilizations as a refreshment but soon, this was developed into chocolate bars which we all eat today. But what does it take to make chocolate? Here are few things to give you the idea.
First, chocolate is produced from cocoa beans that from the Theobroma cacao tree. In English, this term means “food for the Gods” because of its heavenly taste that the Aztec and Mayan civilizations have enjoyed for years.
These degrees are harvested mainly from the Ghana and the Ivory Coast with some getting their supplies from other countries in South Africa and South America.
The reason why chocolate is abundant is because the pods from these trees are produced all year long. There are three types that each have their own distinctive flavor namely Forastero, Criollo and Trinitario.
Of the three, the most abundant among them is Forastero. Criollo on the other hand is very rare while Trinitario is a hybrid of the two.
Harvesting the pods is usually done by hand with machetes. The farmers have to split open the pods to get to the cocoa beans. Afterwards, they scrape the pulp and beans from inside the pods and left to ferment in baskets from 2 to 8 days.
Fermentation is important because without it, the beans inside would be too bitter to enjoy. After this process, the contents are spread in a single layer to dry usually under direct sunlight before this is packed and shipped to the buyer.
Now you understand what farmers do, it is time to explain what the manufacturers do. Once the beans reach the factory, this is roasted and then transferred to a winnower. This machine removes the shell of the bean and leaves the “nibs” which is what is used to making chocolate. This is then grounded and turned into a rich thick paste now called chocolate liquor.
The liquor then undergoes one more process to remove the cocoa butter which has an end product known as “cocoa presscake” or cocoa powder and here, manufacturers decide what kind of chocolate to make.
If the presscake is of low quality, this will have to be mixed with other ingredients like vegetable fats, sugar and artificial flavoring. If what they have is of good quality, then this will added again to chocolate liquor and other ingredients like milk, sugar and vanilla before this is transferred to a conching machine.
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